SEO (Search Engine Optimization) is the process of making your website more visible on search engines like Google. And it’s important for any business because it’s one of the best ways to reach more people is to meet them where they are — on Google search.

Done well, SEO can help you rank higher in search results when people search for things related to your business. For example, if you are a photographer in Dallas, you’ll want your website to rank high for the search term “photographer in dallas.” 

It’s also more sustainable than social media, which requires regular updates and constant engagement to get on the good side of their algorithms. So, if you’re looking for sustainability, SEO is one of the best ways to achieve it.

If you don't know whether or not you need a new website, there are a few ways to make the decision.

✔ Your website should make you proud. So if you catch yourself saying something like, "Just check out my Instagram," instead of sharing your website link, that's a pretty clear sign something's not working.

✔  If you built your current website without SEO in mind, you're probably missing out on a lot of website traffic and leads that could be coming in if your site is built with proper keyword research, search-friendly content structure, and other best practices.

✔  And what about those analytics? If you're seeing plenty of visitors but crickets when it comes to actual sales or inquiries, your site might be the digital equivalent of a store with an impressive window display but a confusing layout inside. People are interested enough to visit, but something's stopping them from taking that next step.

Other warning signs include a design that looks outdated, is not mobile responsive or has content that no longer accurately represents your business offerings.

We make the process of getting a new website for your business as stress-free as possible. While most designers just offer design services, we offer all the fundamentals of an effective website — design, copywriting, and SEO. This makes it easier on you, as you don’t have to look for three different people or agencies to help you with each specialty. 

We also work collaboratively with you to figure out a good design strategy, SEO strategy, and messaging strategy so you never feel like you’re doing it alone. We want you to feel empowered throughout the process and confident in the results!

While you may know exactly what you want, you might not. After all, building a new website can be stressful and begs a lot of questions. What web pages do I need? What SEO keyword should I target on each page? What should I put on each of these pages? If you’re not sure about the answers to these questions, we can help you! We’ll work collaboratively together to build a website that works for your business and that you love!